In the Heart of Sonoma’s Wine Country, Competitive Advantage Depends on Having the Right Online Property Management Tools in the Field
At Healdsburg Property Management, their success in the Sonoma County’s competitive vacation and long-term
rental property market comes from providing local knowledge, responsive service and a personal touch.
“One way we set ourselves apart at Healdsburg Property Management is that we are always available to show a property any day, any time,” explains company owner and NARPM member, Pamela Taeuffer. “Unfortunately when you’re out in the field, you can’t get to your data – at least not with traditional installed property management software.
“It is essential to us that we run our business from the field. Now, with DIY’s Web based property management software, when we’re out showing properties, working with property owners and tenants, we can get to our data quickly,” she says. “Our vision is to be able to do ALL of our business from the field, right on the spot, away from the office. DIY understands that.”
“They have also developed an easy-to-use property owner portal that is very helpful, adds Pamela. “This allows us to give our owners online access to their data and reports. We can provide them with the reports they want conveniently, or answers their questions on the spot. However our owners want us to communicate, we can accommodate that – thanks to DIY.
“And we can know instantly what is going on with our tenants, owners and vendors as well. Ultimately, with DIY we can focus more of our time on providing value to our owners. After all, that is how we will expand our business,” she says.
The service-driven company was also looking for a technology partner that shared their service commitment.
“Now that we’re using the DIY's online solution, I’m amazed by how easy the system is to use. Their client services representative ensured the conversion and start-up experience was smooth and hassle-free," asserts Pamela. “It’s daunting to think about changing technology and learning a new system when you are busy with day-to-day responsibilities, but DIY made it easy—and we’re so glad that we made the change.
“DIY can load all of your data for you, and has great customer response. They provide all of the technology management, updating, etc. so you are using function-rich, up-to-date technology without having to update it yourself – something no one has time to do when they are busy showing properties and responding to owners,” concludes Pamela.
Those properties include 180 beautiful residential properties across the Northern California/Sonoma County area. Vacation and long-term rentals throughout Wine Country range from deluxe homes to charming cabins and are featured at www.sonomacountyvacations.com.