Identifying qualified leads… managing those leads… turning those leads into leases. How do you ensure that qualified leads are managed, measured and ultimately successful?
Using an efficient lead management process is certainly key to being successful in your lead conversions. Technology must be an important part of that system. Many property management software systems include lead management features to help you qualify, respond to and convert your leads.
Online software can also offer integrated marketing websites, allowing your leads to flow directly into your property management system. Services, such as RentCafe.com, provide online listings, lead qualification services, along with a 24/7 call center.
Propertymanagementsoftwareguide.com recently published another article in their expert roundtable series on best practices for lead management. The expert panel shared their best practices for managing leads, including prioritizing and nurturing leads, and measuring the success of marketing campaigns.
There are many great ideas offered by this expert panel that may help you to fill your vacancies quicker, easier and with better matched tenants.
Tags: lead-management, online-listings, online-property-management
Borrell Associates have released their 2010 outlook for online advertising for real estate. Rentbits has a reprint of several of the graphs and results in a recent blog posting. The comparison of 2008 and 2009 historical data and 2010 forecasted data shows how online advertising dollars spent have dropped and will continue to drop in 2010. What does this say for how property managers are going to keep their properties rented?
I suspect it shows how there will be a continued focus on how to leverage the dollars that are available to spend. This will affect how people look at the costs of their approach to technology in all areas, including property management software and how it interfaces with online resident portals and property marketing sites. What if you could use a property management software program that interfaced with multiple marketing websites, provided a powerful online portal for advertising your properties, and costs less to use on a monthly basis than what is in place now? Shouldn’t the same commitment to cost management for ongoing expenses, like supplies and services, also be applied to the cost of using a property management system?
The Rentbits blog ends by saying, “…2010 is going to be a much bigger year for mobile and real estate applications.” This tells me that 2010 will be the year for making sure that all costs for managing a rental property are examined, including technology.
I challenge you to research web based property management software programs and checkout pricing. I believe you will find a program that offers a way to save money in how you are doing your advertising, while at the same time saving money on the cost of using the software. Check out my blog on picking a property management solution or checkout our online rental property management software.
DIY Real Estate Solutions
Tags: online-listings, property-management