How do you turn Leads into Leases?Filed Under: Property Management Tips, Residential Property Management Industry
Identifying qualified leads… managing those leads… turning those leads into leases. How do you ensure that qualified leads are managed, measured and ultimately successful?
Using an efficient lead management process is certainly key to being successful in your lead conversions. Technology must be an important part of that system. Many property management software systems include lead management features to help you qualify, respond to and convert your leads.
Online software can also offer integrated marketing websites, allowing your leads to flow directly into your property management system. Services, such as RentCafe.com, provide online listings, lead qualification services, along with a 24/7 call center.
Propertymanagementsoftwareguide.com recently published another article in their expert roundtable series on best practices for lead management. The expert panel shared their best practices for managing leads, including prioritizing and nurturing leads, and measuring the success of marketing campaigns.
There are many great ideas offered by this expert panel that may help you to fill your vacancies quicker, easier and with better matched tenants.